Episodes
| Episode | Title | First Broadcast | Comments |
|---|---|---|---|
| 01 | Albert D Lasker | 20000814 | The man credited with inventing the modern advertising agency. |
| 02 | Dr George Gallup | 20000821 | " He was known for his work in the field of political opinion polling, but Gallup's greatest achievement was to found modern market research. "He was known for his work in the field of political opinion polling, but Gallup's greatest achievement was to found modern market research." " |
| 03 | Ernest Dichter | 20000828 | " Demonised by his enemies in 1950s America, the founding father of motivational research is credited with using his Freudian training to discover what consumers really want. "Demonised by his enemies in 1950s America, the founding father of motivational research is credited with using his Freudian training to discover what consumers really want." " |
| 04 LAST | David Ogilvy | 20000904 | " Suave, elegant and distinctly classy, David Ogilvy was the adman who first saw the potential of associating brands with quality. In doing so, he gave a huge push to the notion of branding. "Suave, elegant and distinctly classy, David Ogilvy was the adman who first saw the potential of associating brands with quality. In doing so, he gave a huge push to the notion of branding." " |