Episodes
| Episode | Title | First Broadcast | Comments |
|---|---|---|---|
| 01 | Albert D Lasker | 20000814 | The man credited with inventing the modern advertising agency. |
| 02 | Dr George Gallup | 20000821 | He was known for his work in the field of political opinion polling, but Gallup's greatest achievement was to found modern market research. |
| 03 | Ernest Dichter | 20000828 | Demonised by his enemies in 1950s America, the founding father of motivational research is credited with using his Freudian training to discover what consumers really want. |
| 04 LAST | David Ogilvy | 20000904 | Suave, elegant and distinctly classy, David Ogilvy was the adman who first saw the potential of associating brands with quality. In doing so, he gave a huge push to the notion of branding. |