Anatomists Of Desire

Alan Taylor investigates the key figures behind our passion for conspicuous consumption.


01Albert D Lasker20000814

The man credited with inventing the modern advertising agency.

02Dr George Gallup20000821

He was known for his work in the field of political opinion polling, but Gallup's greatest achievement was to found modern market research.

03Ernest Dichter20000828

Demonised by his enemies in 1950s America, the founding father of motivational research is credited with using his Freudian training to discover what consumers really want.

04 LASTDavid Ogilvy20000904

Suave, elegant and distinctly classy, David Ogilvy was the adman who first saw the potential of associating brands with quality. In doing so, he gave a huge push to the notion of branding.