Archive On 4 - Radio Sales

'Brian Hayes looks back over 80 years of advertising on radio heard in the UK, examining how the style of selling has changed. Shortened repeat from Saturday at 8pm'

'Radio presenter Brian Hayes looks back over 80 years of advertising on radio heard in the UK, examining how the style of selling has changed over the years. Amid the changing fashions, he finds some of the most finely crafted, punchy emotional and entertaining radio, as well as some of the most amateurish. Producer Jane Ashley Shortened rpt on Monday at 3pm'