Anne Mcelvoy examines whether the Conservatives can shake off their southern image in order to win a general election.
As a native north-easterner, Anne remembers the animosity toward the Conservative Party in the north during the Thatcher era.
But now the Tories have set their sights on a revival in the north as a means of clinching an election victory.
In this programme, Anne asks why Cameron's Tories need the north.
She argues that it goes beyond a blunt electoral need to win back seats held under Margaret Thatcher in the 1980s.
Cameron wants to be a One Nation Tory, so this is also a matter of culture and credibility.
But is forging a One Nation party a losing battle, particularly for a leader based firmly in a metropolitan elite? Or could he emulate that other well-heeled public school southerner, Harold Macmillan, who used his Stockton seat as a launchpad to power by identifying with the north?
Anne Mcelvoy asks why David Cameron's Tories need the north.