From Band To Brand

Music journalist Kate Thornton presents the definitive guide to how making it big in the music business has come to depend as much on t-shirts and marketing as the music itself.



0270's And 80's20040310

Kate Thornton's series on the story of branding and marketing in the music industry continues with the '70s and '80s, the explosion in merchandising and the importance of image.

03Make The Music Fit The Market20040317

Kate Thornton looks at how the music industry learnt to make music to fit the market, how a database saved Take That from being dropped and why soap stars became pop idols.

04 LASTMarketing20040324

In this edition, how much sway marketing people carry in today's music industry.