How We Voted Brexit

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20160823The EU Referendum is the biggest democratic decision Britain has faced in a generation - but how were voters swayed into choosing Remain or Leave?

Anne McElvoy speaks to leading figures from across the Leave and Remain campaigns to reveal some of the strategic decisions made on the campaign trail, which ultimately led to the momentous result.

CONTRIBUTORS

Iain Duncan-Smith, Conservative MP and Leave campaigner

Nigel Farage, leader of UKIP and Leave.EU campaigner

Alan Johnson, chair of the 'Labour in for Britain' campaign

Gisela Stuart, Labour MP and chair of the Vote Leave campaign committee

Lord Jonathan Marland, former Conservative trade envoy

Will Straw, chief executive of the Britain Stronger in Europe campaign

Matthew Elliott, chief executive of the Vote Leave campaign

Lord Paddy Ashdown, Liberal Democrat and Remain campaigner

Diane Abbott, Labour MP

Producer: Richard Fenton-Smith

Researcher: Beth Sagar-Fenton

Remainers and Brexiteers reveal the thinking that shaped their EU referendum campaigns.

2016082320160828 (R4)The EU Referendum is the biggest democratic decision Britain has faced in a generation - but how were voters swayed into choosing Remain or Leave?

Anne McElvoy speaks to leading figures from across the Leave and Remain campaigns to reveal some of the strategic decisions made on the campaign trail, which ultimately led to the momentous result.

CONTRIBUTORS

Iain Duncan-Smith, Conservative MP and Leave campaigner

Nigel Farage, leader of UKIP and Leave.EU campaigner

Alan Johnson, chair of the 'Labour in for Britain' campaign

Gisela Stuart, Labour MP and chair of the Vote Leave campaign committee

Lord Jonathan Marland, former Conservative trade envoy

Will Straw, chief executive of the Britain Stronger in Europe campaign

Matthew Elliott, chief executive of the Vote Leave campaign

Lord Paddy Ashdown, Liberal Democrat and Remain campaigner

Diane Abbott, Labour MP

Producer: Richard Fenton-Smith

Researcher: Beth Sagar-Fenton

Remainers and Brexiteers reveal the thinking that shaped their EU referendum campaigns.