The EU Referendum is the biggest democratic decision Britain has faced in a generation - but how were voters swayed into choosing Remain or Leave?
Anne McElvoy speaks to leading figures from across the campaigns to reveal some of the strategic decisions made on the campaign trail, which ultimately led to the momentous result.
Producer: Richard Fenton-Smith
Researcher: Beth Sagar-Fenton.
Remainers and Brexiteers reveal the thinking that shaped their EU referendum campaigns.