Jay-Z is a rap music star with a personal fortune of $320 million. Ten years ago, he was spurned by every record label, so he started his own.
A decade on, with 20 million CD sales under his belt, he is now a major music industry player. Last year, he was recruited as president of the legendary Def Jam records. He owns a clothing line, a chain of clubs, his own brand of vodka, and is part-owner of a professional basketball team; and some of America's biggest brands are hiring him in hope his business savvy can help them, too.
Finance guru Alvin Hall explores the Jay-Z business empire and charts his rise from the notorious Marcy Projects, in Brooklyn, to CEO's office, revealing the story of a man who has become a brand in his own right.
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