Would you part with a pint of blood or give up a spare kidney? Hammond examines how psychology is shaping the latest campaigns to manipulate our generosity of spirit into giving more of ourselves - literally.
Think you are in control when you are driving your car? As yet we have not reached the point where smart traffic systems dictate the way we drive, but there are many subtle ways in which we are persuaded to drive more safely.
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How do you decide which charity deserves your hard-earned cash? You might think the decision is entirely in your own hands, but the charities work very hard to manipulate you away from your money.
She talks to the trendsetters who colour our lives.