The Herb Alpert Story.


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0120060621Richard Carpenter presents a four part series charting the life and career of Herb Alpert - from struggling actor and musician, to one of the most successful businessmen in the world.
This is the story of the LA trumpeter who formed the world famous Tijuana Brass and in 1966 outsold The Beatles 2-1 in the US, picked up eight Grammy Awards and sold a total of 72 million records.
Over the next four weeks Richard will bring you the most incredible range of music connected to the man who launched not only his career with The Carpenters - but countless others.
Programme one kicks off with an exclusive interview with Herb Alpert who talks about his early acting career in the Cecil B De Mille movie, The Ten Commandments - and how he failed to make an impression on the great director.
He also talks about how his timeless Tijuana Brass sound evolved after attending a bullfight in Mexico.
Alpert collaborated with fellow songwriter Lou Adler, writing songs for surf duo Jan and Dean before going on to have worldwide hits for Sam Cooke with Only Sixteen and Wonderful World.
Brazilian band leader Sergio Mendes, Supertramps Roger Hodgson, Chris Montez (The More I See You), Bob Findlay from The Tijuana Brass and the legendary Burt Bacharach all pay tribute to Herb Alpert 
0220060628Richard Carpenter looks at how Herb Alpert's Tijuana Brass took to the road and became a worldwide phenomenon with hits like Spanish Flea and Tijuana Taxi.
Herb talks about the inspiration behind those songs, as well as the classic Whipped Cream and Other Delights album, and how the record sleeve which featured a naked woman covered in cream caused an uproar.
We're joined by Herb's partner Jerry Moss - the M from A&M.
By this time the roles of both men in the company were clearly defined, and between them the pair went onto launch the careers of some of the biggest names in the industry.
Two key members of the Tijuana Brass were guitarist Jon Pisano and bassist Pat Senatore.
They talk about the Tijuana Brass's first visit to London and the Herbmania that followed!
Sergio Mendes talks about signing to A&M Records with his band Brasil 66, when Herb Alpert released their first album which featured the now classic hit, Mas Que Nada.
Sergio also reveals how the band's singer, Lani Hall, so impressed Herb Alpert she went on to become his wife.
Burt Bacharach discusses producing Casino Royale for Herb which went onto become another worldwide smash.
0320060705Richard Carpenter starts the programme with Herb Alpert's biggest hit where the trumpeter laid down one of his first vocal performances.
Writer Burt Bacharach talks about how he passed the song on to Herb and it went onto to become an instant smash.
Richard Carpenter gives his own view on the song and Noel Gallagher of Oasis reveals that not only is This Guy's In Love With You one of his favourites, but one day he plans to cover it himself.
By the end of the sixties A&M Records had a roster of artists which included The Carpenters, Chris Montez, Sergio Mendes, The Sandpipers, Phil Ochs, Liza Minelli and of course the boss of A&M, Mr Alpert.
In 1969 the company went all out to expand and become one the biggest independent record labels in the world.
Here, Richard Carpenter pays tribute to Herb Alpert and credits him with discovering The Carpenters, after they were turned down by a stack of record companies.
Their breakthrough single, Close To You, was the label's first American number one since This Guy's in Love With You.
Another Bacharach and David composition, both Richard and Herb join Bacharach to give their own insight into its success.
04 LAST20060712Richard Carpenter looks at Herb's continued chart success, the selling of Herb's record label A&M, his new venture Almo Sounds, and of course that classic Alpert trumpet.
 20060705The Herb Alpert Story
3/4.
Richard Carpenter starts the programme with Herb Alpert's biggest hit where the trumpeter laid down one of his first vocal performances.
Writer Burt Bacharach talks about how he passed the song on to Herb and it went onto to become an instant smash.
Richard Carpenter gives his own view on the song and Noel Gallagher of Oasis reveals that not only is This Guy's In Love With You one of his favourites, but one day he plans to cover it himself.
By the end of the sixties A&M Records had a roster of artists which included The Carpenters, Chris Montez, Sergio Mendes, The Sandpipers, Phil Ochs, Liza Minelli and of course the boss of A&M, Mr Alpert.
In 1969 the company went all out to expand and become one the biggest independent record labels in the world.
Here, Richard Carpenter pays tribute to Herb Alpert and credits him with discovering The Carpenters, after they were turned down by a stack of record companies.
Their breakthrough single, Close To You, was the label's first American number one since This Guy's in Love With You.
Another Bacharach and David composition, both Richard and Herb join Bacharach to give their own insight into its success.
 20071005The Herb Alpert Story
Richard Carpenter presents the story of the trumpet legend and record company boss, who has sold over 72 million records with his band The Tijuana Brass.
1/4.
Herb started in the music business writing hits for Sam Cooke before launching his own recording career, with his band The Tijuana Brass, and A&M Records.
A&M went on to become the biggest independent record company in the world.
With contributions from Herb Alpert, Jerry Moss, Sergio Mendes and Burt Bacharach.
 20071012The Herb Alpert Story
Richard Carpenter continues the story of the trumpet legend and record company boss, who has sold over 72 million records with his band the Tijuana Brass.
2/4.
Herb reached superstar status when the Tijuana Brass group hit the top of the hit parade with songs like Spanish Flea, A Taste of Honey and Casino Royale.
A&M Records signed Sergio Mendes and Brazil '66, and Herb met his future wife, Lani Hall.
With contributions from Herb Alpert, Jerry Moss, Sergio Mendes and members of the Tijuana Brass.
 20071019The Herb Alpert Story
Richard Carpenter continues the story of the trumpet legend and record company boss who has sold over 72 million records with his band the Tijuana Brass.
3/4.
Herb Alpert enjoyed his biggest success yet with This Guys in Love With You.
A&M signed worldwide hit group The Carpenters and the label's commitment to new talent paid off with the success of bands such as Supertramp, Peter Frampton and The Police.
Contributions from Herb Alpert, Burt Bacharach, Sting, Noel Gallagher and Supertramp's Roger Hodgson.
 20071026The Herb Alpert Story
Richard Carpenter concludes the story of the trumpet legend and record company boss who has sold over 72 million records with his band the Tijuana Brass.
4/4.
Herb Alpert hits the charts again in the late 1970s with crossover dance track Rise, collaborates with Janet Jackson and sells A&M Records for $500,000 before starting another label, Almo Sounds.
His life as a painter and broadway producer run alonngside his musical career and Herb enters the Rock 'n' Roll Hall of Fame in 2006.

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