Episodes

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20190208

Advertising guru and writer on human behaviour Rory Sutherland pokes a stick at received wisdom.

The Case Against Education: What if the desire to deliver higher education to as many people as possible is actually making society less fair?

A Parliament by Lottery: Could we fix the disconnect between the public and its politicians – by selecting our MPs by lottery?

The Art of Self-Deception: Do we deceive ourselves…to better fool others?

For Greater Diversity, Be Less Fair: Has obsessively measuring diversity made us less equal?

The Fallacy of Market Research: We think we can measure what makes better services and systems. But what if people don’t really know – or admit – what actually matters to their deepest desires?

Produced by Steven Rajam for BBC Wales

Rory Sutherland explores a selection of fresh, intriguing and iconoclastic ideas

Be Successful or Be Loved: The NHS Dilemma20181126

Can a public health service ever be truly loved if it always prioritises reducing mortality rates and waiting times over the seemingly trivial aspects of patient experience? Rory Sutherland continues his exploration of magical ideas that logical people will hate, with contributions from market researcher Ben Page, evolutionary biologist Nichola Raihani and economist Robin Hanson.

Produced by Michael Surcombe for BBC Wales

Rory Sutherland smashes apart more received wisdom with a look at healthcare

Rory Sutherland explores a selection of fresh, intriguing and iconoclastic ideas

Instinct Before Logic: The Postbox at the O220181127

If you think humans are rational beings then think again. Rory Sutherland continues his exploration of mysterious psycho-logic with a look at why reason has been dropped as the weapon of choice when it comes to persuading us to change our behaviour. We visit the so-called ‘Nudge Unit’ to find out how behavioural science has found its way to the heart of government, and discover how a simple hack has led to a massive increase in pension contributions in many countries.

Produced by Michael Surcombe for BBC Wales

Are we as rational as we might think we are? Rory Sutherland explores

Rory Sutherland explores a selection of fresh, intriguing and iconoclastic ideas

The Power of Vanity20181129

Rory Sutherland explores ego massage as a powerful weapon in business and government

Rory Sutherland explores a selection of fresh, intriguing and iconoclastic ideas

The Sachet in the Pot Noodle20181130

Can online retailers ever capture the magic out of the traditional shopping experience? Rory Sutherland concludes his series of psycho-logical mind hacks with a look at how e-commerce is now using behavioural and cognitive science to forge a path to total retail dominance.

Produced by Michael Surcombe for BBC Wales

Can online retailers ever capture the magic out of the traditional shopping experience?

Rory Sutherland explores a selection of fresh, intriguing and iconoclastic ideas

The Virtue of Commitment20181128

Why do humans go to such lengths to show their commitment to others? Rory Sutherland continues his exploration of behavioural quirks and mind hacks with a look at how businesses thrive on our susceptibility to be swayed by commitment, from the ‘Knowledge’ exams of a London cabbie to the strange rituals of upper-class British etiquette.

Produced by Michael Surcombe for BBC Wales

Rory Sutherland explores how businesses play on our susceptibility to signs of commitment

Rory Sutherland explores a selection of fresh, intriguing and iconoclastic ideas